Product Placement Wednesdays: Starbucks Via Instant Coffee0
Over the last 4 years I have become quite the self proclaimed coffee connoisseur, AKA coffee snob. I used to swill back any old hot brown liquid and call it a day but things have since changed. When we got our first ‘fancy’ coffee maker as a wedding gift we would make pot after pot of coffee. Quickly my husband and I progressed to grinding our own beans and dabbling in french press coffee. The only thing we don’t yet do is roast our own beans at home.
Now we have a daily coffee routine of grinding fresh beans in our burr grinder and using one of our two bodums to enjoy a nice fresh french press coffee. We are picky about what beans we use and have our ratios of fresh grinds to hot water for each of our presses. We like to buy ‘The Cup of Excellence’ from Caffee Artigiano but it gets really pricey after awhile at$35/lb, I know!.
Lately I have more moments of being in a hurry and don’t have the time to put into making a french press and so I have been turning to a new ‘go to’ instant coffee. Yes, instant coffee. No fresh beans to grind, no blooming of the french press pot. Just instant coffee grinds and some hot water in a mug. It has replaced my $3.50 afternoon latte and the bad coffee that is in our staff room.
I got my husband to try it and he was all over comparing it to a ‘real’ cup of coffee. I think I remember hearing something like, “no strong under notes like the press but it passes”. it is not in the same category as a delicious fresh french press but it is up there. It is better than grabbing a Tim Hortons drip, most restaurant coffee and all other instant coffee.
We have a stash in our pantry and I have a couple in my work bag for those moments where staff room coffee just won’t cut it. I think this is a product that welcomes back ‘Product Placement Wednesdays’ in the perfect fashion. Let me know if you have tried this instant coffee and what you think about it.